Welcome to Thinking & Inking Ltd, the trading name of Stuart Woodington –
thinker, writer and creative director.
Find out more

About me

I’ve worked in communication agencies for over 28 years (here's the proof), creating strategies and writing for numerous blue-chip clients. I specialise in solving complex problems; producing game changing solutions and ‘right first time, fast’ ideas and copy. From complete websites down to 140 characters, a few lines of hard working copy, right up to a whole new way of looking at your business, I can help. Get in touch


Automotive: CSMA, Dunlop, Ford, Mercedes-Benz, Renault, VW.
Charity/Service/Government etc: Anti-Racist Alliance, Army Officer Recruitment, British Gas, BT, COI, DTI, NHS, RAF.
Drinks: Bank’s Beer, Bell’s Whisky, Classic Malts, George Dickel, Glenfiddich, Gordon’s Gin, Grant’s, Mateus Rose, Remy Martin, Pimm’s No1, Three Barrels, White Horse.
Entertainment, Leisure & Travel: Avis, Beachcomber Hotels, Betfair, Bwin, Chessington World of Adventures, Forte, James Villas, Hoverspeed, match.com, Marvel, National Railway Museum, The Science Museum, South African Airways, Southern Trains, Thorpe Park, Townshend Thoresen, The Tussaud’s Group, United Airlines.
Financial Services: AA, The Achmea Group, Abbey National, AXA, Barclays, Barclaycard, Bradford & Bingley, Britannia Building Society, Clydesdale Bank, Co-Operative Bank, Liverpool Victoria, Nat West, More Th<n, Post Office, Prudential, The Insurance Service, TSB, The Wesleyan, Woolwich.
FMCG/Luxury: Babyliss, Black & Decker, Fruit of the Loom, Gallaher, Golden Wonder, Johnson Wax, Kellogg, Lever Brothers, MaxPax, Monsanto, Nestle, NIKE, Perrier, Phillip Morris, Procter & Gamble, Rolex, Round Up.
Media: BBC Worldwide, Cable & Wireless, Express Newspapers, FT.com, News International, Paramount Comedy Channel, NTL, ResearchNow, The Daily Star, The Economist, The News of the World, The Sun.
Retail: Dominos Pizza, IKEA, McDonald’s, Next plc, Radio Rentals, TK Maxx, Victoria Wine.
Telco/Technology: BT, IBM, Peer1, Pure Storage, ServiceNow, Symbol Systems, Turn Technolgy, VMware, Vodafone, Xyratex Systems.


Lloyds Banking Group


J. Guillem

Print, Online, Branding


TV Idents

Three Barrels

Digital, Social & CRM


Online Loyalty programme

Butchers Boxes

New brand & website

Van Nicholas

Website& press

Mercedes Benz


Glenfiddich ‘Oddbins’


BBC Worldwide

Banners & Print


Print, Online, Branding


Some very old but recent TV

Thorpe Park



“Stuart is a talent: big, original thinking crafted until it is absolutely bang on.”

Jamie Bell, Executive Creative Director, VCCPme

“Stuart is one of a kind. If you’re looking for someone to solve your marketing problem and then bring your brand to life - with well-crafted executions and beautifully written copy - look no further than Stuart.”

Marije Voskuijl, Marketing Director, Van Nicholas

“Stuart has that rare ability to combine big strategic thinking with innovative ideas and then turn them into game-changing yet practical solutions. His breadth of knowledge and experience is awesome and his passion, creativity and speed of working are unrivalled.”

Peter Worster, Partner Conduit Ltd (part of the VCCP Partnership)

“Stuart worked with Barclays for well over 10 years, wearing a number of different hats –lead liaison, through strategy into creation and execution direction. Of his many skills, the one I would particularly endorse him for is his writing. He understands and can work through extremely complicated and complex challenges; producing excellent work incredibly quickly.”

Clare Barron, Head of Direct Customer Engagement Marketing, UKRBB Barclays

“As a client you are occasionally lucky enough to work with individuals at an agency who are so impressive that, if they were to ever move on, you’d move your business with them. Stuart is one such individual. He is an original, strategic thinker, very creative and one of the finest copywriters who I have had the privilege of working with.”

Nick Williamson, Marketing Controller, First Drinks Brands

Awards, etc

Awards won

DMA Gold x 4
Campaign Press Winner x 2
Campaign Direct Winner
Art Director’s Club Gold x 2
John Caples Winner
Precision Marketing Gold x 2
Gramia Gold x2
B2B Gold
IPA Effectiveness Gold
Marketing Intelligence Gold
Data Strategy Gold x 3.

Other things I’ve pulled off

Creating the campaign that got ‘Delia’ into the dictionary.
Persuading a poster contractor (and client) to erect a set of Rugby Posts on the Cromwell Road.
Writing, producing (sometimes performing in) a Daily Star radio ad, from scratch most weeks for two years, on a Friday from 10 am to be played out at 1pm.
Building a digital agency from scratch to service IKEA FAMILY’s e-comms.
Writing a book: “Wife handling for M4s (middle aged, middle class, married males.)”

Let's talk

Thinking & Inking Ltd,
Email: stuart@thinkingltd.co.uk
M: 07803 115721